“….Never change, Never Change, Never change / This is why I fell in love…”
–“I Can Change” LCD Sound System
“Sweetheart, darling, bear in mind all the time
that a constant friend is hard to find
But when you find one that is good and kind
Never you change, never you change”
–“Never You Change” Toots and the Maytals
In an earlier post, I lamented the deleterious effect that the digitalization of music along with technology like the iPod has had on the way we produce, consume and categorize music. Indeed, it is fairly easy to come up with a list of evils perpetuated by the iPod. We listen to (and purchase) individual songs rather than albums; the sonic fidelity (depending on the compression rate) is actually quite poor; the Apple headphones aren’t nearly as high-quality (or durable) as they claim; the ease of carrying around so much music trivializes it even more; and, to join other doomsday criers, the personal music player makes it almost necessary that we will listen to music alone rather than with others.
Now, there are answers to each of these complaints. The album, for instance, has probably always been an unstable art form; for another, digital recording has long been compressing sound and altering fidelity (but so few people can actually tell the difference that this is negligible). Despite all of these complaints (especially about those damn white shitty headphones) I don’t want to present a jeremiad against the iPod. I’d rather sing its praises.
See, the iPod changed my life. Really.
And here’s where I will come too close to sounding like some a corporate puppet or parrot. Let me, then, first preface my effusive praise with a disclaimer. I really f**king hate Apple as a company. I hate their oh-so-aesthetically pleasing designs. I hate their emphasis on form and function. I really hate the implicit elitism of the cost difference between Macs and PCs and the overt elitism of Apple in the 80’s and 90’s when only certain stores could sell them. (My wife has a Macbook; I burn through a PC laptop every other year. I will not change.)
I also really hate Apple advertising campaigns. When they aren’t winking at you about their own cleverness, they are self-assured and self-righteous to the point of distorting reality. I hate the entire history of iPod commercials for trying so damn hard to look and sound cool. I hate the fact that I find myself liking 99% of the songs they use in these commercials.
I hate the iPad (I have a Kindle). I hate the iPhone (I have an android). I hate Apps for the iPhone. I hate people who have iPhones. I hate people who constantly check iPhones when they are at a restaurant, a movie, a meeting, a class etc. I know that my cell phones (which I change too often due to clumsiness) aren’t as easy to use or as aesthetically pleasing, but I will not change! So much of this is envy, but a good deal is revulsion at having a company try so hard to appeal to me and succeed right up to the point that I can only reject its overtures because I am by nature (and nurture, I suppose) a contrarian.